Creating Effective Survey Questions for Marketing Research
نویسندگان
چکیده
منابع مشابه
Creating More Effective Research
TWO KEY QUESTIONS are exercising the minds of pharmaceutical R&D directors at the moment: how to make better use of the available resources, and where to invest for growth. My experience of working with several major pharmaceutical companies over the past ten years shows that sound answers to those questions can be obtained by identifying the areas of greater and lesser opportunity in the portf...
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ژورنال
عنوان ژورنال: International Journal of Management Studies
سال: 2018
ISSN: 2231-2528,2249-0302
DOI: 10.18843/ijms/v5i3(6)/20